CRM Tips for Insurance Producers

CRM tips for Insurance Producers

As an insurance producer, staying ahead in a competitive market requires more than just industry knowledge and sales skills. In today’s digital age, effectively utilizing Customer Relationship Management (CRM) software can make all the difference in your business. CRM software can boost productivity, enhance customer interactions, and ultimately, drive higher sales. Here, we’ll reveal four proven ways you can excel as an insurance producer by harnessing the power of CRM software. If used correctly these CRM tips can help you save time while also expanding your business.

Streamlining Lead Management

Managing leads efficiently is crucial for any insurance producer, as it forms the backbone of a successful sales pipeline. With CRM software, you can streamline lead management by automating lead capturing, categorizing, and nurturing processes. Additionally, you can ensure that leads are appropriately segmented based on their interests and needs which allows you to tailor your communication and build stronger relationships with potential clients. By harnessing the power of CRM software to optimize lead management, insurance producers can effectively convert prospects into loyal clients.

Personalizing Customer Interactions

One-size-fits-all approaches rarely work in the insurance industry. Customers want to feel valued and understood. You can leverage CRM data in order to personalize your interactions such as addressing clients by name in emails and advertisements as well as offer relevant policy recommendations based on their past inquiries or purchases. CRM software can help you stay on top of client interactions, reminding you of important milestones, policy renewals, or follow-up opportunities. By showing genuine interest in their needs, you’ll foster trust and loyalty, increasing the likelihood of repeat business and referrals.

Automating Routine Tasks

As an insurance producer, your time is valuable, and you don’t want to get bogged down by repetitive administrative tasks. Proper use of a CRM can be a game-changer in time management. CRM software allows you to automate routine activities like sending follow-up emails, scheduling appointments, and generating reports. Consequently, by using a CRM to automate these tasks, you free up more time to focus on building connections and closing deals.

Leveraging Analytics for Informed Decisions

Data is a goldmine of insights. CRM software allows you to collect, analyze, and visualize data about your customers, sales performance, and marketing efforts. By harnessing these analytics, you can identify trends, spot areas for improvement, and make informed decisions to refine your insurance strategies. Additionally, tracking customer behavior can reveal cross-selling or upselling opportunities, maximizing the value of each client. There are many popular CRM systems in the market today and our CRM tips here can be utilized on any of these platforms:

  • Salesforce: A leading cloud-based CRM platform known for its robust features, scalability, and customization options, catering to businesses of all sizes and industries.
  • HubSpot CRM: A user-friendly and affordable CRM solution, popular for its seamless integration with other HubSpot tools and its focus on inbound marketing strategies.
  • Zoho CRM: A versatile and budget-friendly CRM software with a wide range of features, suitable for small and medium-sized businesses looking for comprehensive automation and analytics.
  • Microsoft Dynamics 365: Part of the Microsoft 365 suite, this CRM offers powerful integration with other Microsoft tools and services, making it a preferred choice for enterprises already using Microsoft products.
  • Pipedrive: Renowned for its intuitive interface and sales pipeline management, Pipedrive is a popular choice among sales-focused teams.

Why CRM is Essential for Insurance Producers

Mastering a CRM system can give insurance producers a significant edge in today’s competitive landscape. By optimizing lead management through automated processes for capturing, categorizing, and nurturing leads, insurance producers can ensure that no potential opportunity slips through the cracks. Furthermore, CRM software also empowers insurance producers to personalize customer interactions, making clients feel valued and understood. Automating tasks can help a producer save time and focus on closing deals and building relationships. Additionally, CRM’s analytical capabilities provide valuable insights into customer behavior, sales performance, and marketing efforts. Armed with this data, insurance producers can make informed decisions, maximizing the value of each client. It’s safe to say that effective use of a CRM system is essential to success in today’s digital landscape.

For more CRM Tips check out our post on how the internet is reshaping insurance sales: The Digital World: How the Internet is Reshaping Insurance Sales

Why Use Success CE

The Success Family of Continuing Education Companies provides the highest quality Life/Health and Property/Casualty Insurance Continuing Education. CFP Continuing Education, CIMA Continuing Education, CPA Continuing Education, CLU/ChFC (PACE) Continuing Education, and MCLE (Legal). Continuing Education available in all 50 states in Live Insurance, Online Insurance, and Textbook Insurance formats. Learn More

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How the Internet is Reshaping Insurance Sales

Internet Sales

In today’s fast-paced and interconnected world, the internet has become an indispensable tool for businesses across various industries. One sector that has significantly benefited from the digital revolution is the insurance industry. With its vast reach and ability to connect businesses with consumers, the internet has revolutionized insurance sales, transforming the way policies are marketed, sold, and serviced. In this article we will explore importance of the internet in insurance sales and how it has reshaped the landscape of this vital industry.

Enhanced Reach and Accessibility

The internet has broken down geographical barriers, enabling insurance providers to extend their reach far beyond their local markets. Through the power of the internet, insurance companies can now target potential customers across regions, reaching a wider audience and expanding their customer base. This increased accessibility translates into greater opportunities for insurers to showcase their products and services to a diverse range of individuals and businesses.

Streamlined Customer Experience

In the past, insurance transactions were often time-consuming and involved extensive paperwork. However, the internet has transformed the customer experience, offering convenience and efficiency. Prospective policyholders can now research, compare, and purchase insurance policies online, right from the comfort of their homes or offices. This digital transformation has simplified the process, making it faster and more user-friendly, ultimately leading to increased customer satisfaction.

Personalized Marketing and Targeting

The internet provides insurers with valuable data and analytics that enable them to understand customer preferences, behaviors, and demographics better. Armed with this information, insurance companies can create targeted marketing campaigns tailored to specific customer segments. Through online advertising, social media platforms, and email marketing, insurers can engage with potential customers more effectively, delivering personalized messages and offers that resonate with their unique needs.

Here are a few strategies to help you increase sales and target your audience:

  • Collect and analyze customer data to gain insights into their preferences and needs.
  • Segment your audience based on shared characteristics to deliver tailored marketing messages and offers.
  • Create personalized content that addresses the specific pain points and goals of each customer segment.
  • Utilize marketing automation to streamline and personalize your campaigns based on specific customer actions or milestones.
  • Implement website personalization to provide unique experiences based on customer preferences and behaviors.

Efficient Customer Relationship Management

The internet has revolutionized customer relationship management (CRM) for insurance providers. With the help of customer management software and digital tools, insurers can now track and manage customer interactions more efficiently. From initial lead generation to policy issuance and beyond, insurers can store customer data securely, automate follow-ups, and provide timely support through various communication channels, including email, live chat, and social media. Learn more about customer relationship management and how it can increase revenue in our recent blog post: CRM tips for Insurance Producers

Knowledge Sharing and Education

The internet has also transformed the way people access information, and the insurance industry is no exception. Studies estimate that 80% of consumers being their search for services online. Consumers now have access to an abundance of resources, educational content, and comparison tools online. Insurance providers can leverage this trend by creating informative blogs, videos, and guides that address common insurance-related questions, concerns, and misconceptions. By providing valuable information, insurers can build trust, establish credibility, and position themselves as industry experts.

Agility and Innovation

The internet has fostered a culture of agility and innovation within the insurance industry. Insurtech startups and digital platforms have emerged, offering disruptive solutions such as online quote generation, virtual underwriting, and automated claims processing. By embracing these technological advancements, insurance companies can stay ahead of the curve, adapt to changing customer demands, and provide cutting-edge solutions that improve the overall customer experience.

The New Digital World

The internet has revolutionized insurance sales, empowering insurers to expand their reach, enhance customer experiences, and streamline operations. Embracing the digital landscape has become essential for insurance providers looking to thrive in today’s competitive market. By harnessing the power of the internet, insurers can leverage personalized marketing, efficient customer relationship management, and educational resources to engage with customers. Ultimately building client trust, and driving sales. The internet is not merely a tool; it has become the lifeblood of the insurance industry in the digital age.

Check out our other articles on how to expand your business

Why Use Success CE

The Success Family of Continuing Education Companies provides the highest quality Life/Health and Property/Casualty Insurance Continuing Education. CFP Continuing Education, CIMA Continuing Education, CPA Continuing Education, CLU/ChFC (PACE) Continuing Education, and MCLE (Legal). Continuing Education available in all 50 states in Live Insurance, Online Insurance, and Textbook Insurance formats. Learn More

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The LTC Partnership Program: Why it’s Important

Nursing Home, Long Term Care Partnership Program

Long-term care (LTC) plays a crucial role in our lives and the lives of our loved ones as we age. LTC provides support and assistance to individuals who require help with daily activities due to illness, disability, or advanced age. The LTC Partnership Program was established in response to the rising need for affordable and sustainable long-term care solutions. With the increased cost of healthcare and an aging population it’s important for us to know the historical background of the program, as well as its evolution and role in safeguarding individuals’ independence and assets.

The History of the LTC Partnership Program

In the 1980s, as the demand for long-term care services grew, policymakers in the United States realized the importance of finding innovative solutions to address the financial strain on individuals and families. The LTC Partnership Program was born as a collaborative effort between state governments and private insurance companies. The concept of long-term care partnerships dates back to 1987 and the first state to establish a LTC Partnership Program was Connecticut in 1992. The program aimed to incentivize the purchase of long-term care insurance by offering asset protection benefits to policyholders.

The Key Concepts of the Partnership Program

The core principle behind the LTC Partnership Program is the concept of asset protection. Traditionally, individuals who exhausted their long-term care insurance benefits had to spend down their assets to qualify for Medicaid, the government’s healthcare program for low-income individuals. However, through the LTC Partnership Program, policyholders who had exhausted their insurance benefits were allowed to retain a portion of their assets while still qualifying for Medicaid. This asset disregard provision ensured that individuals could safeguard their hard-earned assets and preserve their financial independence.

Many states require specific CE training in order to sell LTC Insurance. Click here for the CE requirements in your state.

Program Expansion

After initial adoption, the LTC Partnership Program gained traction in the 1990’s, with numerous states adopting their own variations. While the program follows federal guidelines, each state has the flexibility to tailor its specific requirements and regulations. This adaptability allows states to cater the program to their unique demographics, insurance markets, and long-term care needs. It’s estimated that 70% of the elderly will need Long-Term Care insurance but less than 5% of people purchase LTCI policies. Thus, state adoption of the LTC Partnership Program was an important factor, helping families account for the high cost of nursing home care.

Why the Partnership Program is Important

The LTC Partnership Program plays a vital role in promoting long-term care planning among individuals and families. By offering asset protection, the program incentivizes the purchase of long-term care insurance and encourages individuals to prepare for the potential costs of extended care. This proactive approach ensures financial security and also grants individuals the freedom to choose the care that suits their preferences. For example, Partnership programs cover many long-term care services such as:

  • Limited in-home medical care;
  • Adult day care;
  • Rehabilitation;
  • Therapy;
  • Protective supervision; and
  • Assistance with daily activities.

Addressing the Demographic Shift

As the population ages, the need for long-term care continues to rise. With the cost of a semi-private nursing home room estimated to be $100,000, families need options that are not financial straight jackets. The Partnership program provides a sustainable solution that eases the burden on individuals and families while mitigating the strain on government-funded programs. By encouraging private insurance coverage, the program reduces the reliance on Medicaid and empowers individuals to take charge of their Long-Term Care planning. The widespread adoption and promotion of the Partnership program will help the government and individuals alike.


The LTC Partnership Program’s history is one of innovation and foresight in response to the growing demand for LTC services. Its asset protection benefits have been instrumental in preserving individuals’ financial independence while ensuring access to quality care. As we navigate the challenges posed by an aging population, the importance of the LTC Partnership Program cannot be overstated. By embracing this program, individuals and families can secure their future, maintain control over their assets, and face the future with confidence and peace of mind.

Why Use Success CE

The Success Family of Continuing Education Companies provides the highest quality Life/Health and Property/Casualty Insurance Continuing Education. CFP Continuing Education, CIMA Continuing Education, CPA Continuing Education, CLU/ChFC (PACE) Continuing Education, and MCLE (Legal). Continuing Education available in all 50 states in Live Insurance, Online Insurance, and Textbook Insurance formats. Learn About Us

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Investment Adviser Representative (IAR) CE

Effective January 1, 2022, IAR’s in adopted states are subject to new CE requirements. The North American Securities Administrators Association (NASAA) announced on November 30, 2020 the adoption of a Model Rule that NASAA members can follow in order to implement Continuing Education Programs for IAR’s in their jurisdiction. The model rule is the culmination of years of work by state securities regulators to develop a continuing education program. The continuing education requirement serves to promote regulatory compliance while also helping representatives better serve their clients by remaining knowledgeable of current best practices.[1] Every IAR registered in a state that adopts the model rule must complete annual CE requirements.

Model Rule: Adopted States

StateEffective Date
MarylandJanuary 1, 2022
MississippiJanuary 1, 2022
VermontJanuary 1, 2022
ArkansasJanuary 1, 2023
D.C.January 1, 2023
KentuckyJanuary 1, 2023
OklahomaJanuary 1, 2023
MichiganJanuary 1, 2023
South CarolinaJanuary 1, 2023
WisconsinJanuary 1, 2023
Rhode IslandPending

What is IAR CE?

The IAR CE requirement consists of two parts totaling 12 hours of required CE to completed annually. An investment adviser must complete 6 hours of Ethics and Professional Responsibility content and 6 hours of credit relating to Products and Practices. IAR’s must complete CE courses offered by an approved CE Provider. The list of approved providers, including Success CE, can found here. FINRA registered brokers in compliance with FINRA’s CE requirements are considered to be in compliance with the Products and Practices requirement.

Rules for Completing CE

  • Investment Adviser Representatives are required to complete their CE by the first calendar year following the first year they are registered.
  • No excess hours completed in the current year may be carried over to the next year’s required hours.
  • CE courses cannot be completed more than once even if completed in another year. Every completed course must have a unique course ID number.
  • All CE courses must have an assessment of at least 10 questions. Assessments must be passed with a score of a 100% on an unlimited number of attempts.
  • An IAR registered in another state who is also registered as an IAR in his or her home state is in compliance if the home state has CE requirements that are at least as stringent as the model rule and the IAR is in compliance with the home state’s IAR CE requirements.
  • There are no exemptions or waivers available based on experience or other qualifications.

Course management and the tracking of completed courses is managed by Prometric LLC. For a full breakdown of the CE requirements as well as other FAQ’s click here.

If you need to complete your IAR CE see our Course Catalog for a list of approved IAR CE courses.

View State Requirements


New NY CE Requirements: Law, Ethics & Diversity

Licensed Insurance agents need to be on the lookout for new NY CE requirements beginning in April of 2022. The New York Department of Financial Services is putting Diversity, Equity and Inclusion (DEI) at the center of their priorities for 2022 and beyond. In March of 2021 the Superintendent of Financial Services, Linda Lacewell, issued Insurance Circular Letter No. 5 outlining the need for insurance companies to prioritize the hiring and development of individuals from diverse backgrounds. Lacewell’s letter parallels the DEI initiative from The State Education Department that focuses on DEI in New York public schools. These diversity related efforts will be integrated into the insurance examination process and continuing education requirements.

The increased focus on DEI in the insurance industry stems from recent research pointing to the benefits of emphasizing diversity. In her letter Lacewell claims that, “research shows that diverse teams perform better, innovate more, and more effective at managing risks”. [1] The letter specifically references a study published by McKinsey & Company, a management consulting firm, that details how companies with diverse leadership regularly outperform their less diverse competitors. The report, “Diversity Wins: How Inclusion Matters”, found that companies in the top quartile of gender diversity on executive teams were 25% more likely to have above-average profitability than companies in the fourth quartile.[2] Similarly, companies in the top quartile of ethnic and cultural diversity outperformed companies in the fourth quartile by 36%.[3] Throughout the industry the research strongly suggests that increased representation and diversity is beneficial to a company’s bottom line.

More Benefits Attributed to DEI

  • More Innovation
  • Better Risk Management
  • Larger Talent Pool
  • More Satisfied Employees

New Continuing Education Requirements

Given the benefits of hiring and developing diverse teams it is obvious why DEI should be promoted throughout the Insurance Industry. DFS determined that the best way to support the Insurance Industry’s DEI efforts is to collect and publish data related to the diversity of corporate boards and management.[4] DFS hopes the strength and transparency of their data influences Insurers to treat diversity like any other strategic priority. Additionally, DFS will incorporate DEI into their license examination and their continuing education requirements. As of April 2022 NY Insurance Agents must complete three additional CE courses before each license renewal:

  • 1 hour of Insurance Law instruction
  • 1 Hour of Ethics and Professionalism instruction
  • 1 Hour of Diversity, Inclusion, and Elimination of Bias instruction

These courses will educate insurance professionals about new trends and developments in the workplace through a discussion of the current industry refocus on diversity and inclusion. These new courses are included in the 15 hours of CE required every 2 years.

If you need to complete your CE hours for your license renewal Success CE offers the three new required courses as well as over 20 other approved courses in New York. Visit our State Requirements page to check if you need additional CE. Follow this link to purchase our Diversity + Ethics + Law Package that includes the newly required courses.

[1] Lacewell, Linda. “Insurance Circular Letter No. 5 (2021)”, March 16, 2021.

[2] Dixon-Fyle, Sundiatu et al. “Diversity Wins: How Inclusion Matters”., May 19, 2020.

[3] Dixon-Fyle et al. 2020.

[4] Lacewell. 2021.